IBM’s Watson continues to be a top news story and industries are finding creative uses for Watson’s abilities. Today let’s look at what Watson has been up to in retail, entertainment and hospitality.
Watson and MasterCard Partner to Bring Big Data to Small Business
According to ZDNet, MasterCard has integrated IBM Watson into its platform to give small and medium-sized merchants access to big data analytics. Soon merchants will be able to access real-time, analytics based market insights on revenue, market share and customer types. MasterCard recognized that their small business customers may have data but they lack the resources to gain real insights. Watson in particular will be able to deliver more views into customer behavior and buying trends. What they are labeling as “smarter data” will become more accessible and actionable through this new partnership.
Watson at Hogwarts
A little pop culture, according to Tech Insider Watson analyzed the Harry Potter books and movies using the “Big Five” test to assess personality traits to classify characters and to compare how their roles changed from the books to on film. One finding ranked Harry high for anger second only to Voldemort despite being the “good guy.” Watson also agreed with many Harry Potter fans that Ginny’s character in the movie is not as strong as in the books, noting she ranked higher for intellect and gregariousness in the books. Finally, Professor McGonagall was the character left most intact when comparing the books to the movies.
Watson Works as Hotel Concierge
Have you heard about Connie the robot concierge? PC Magazine reports Hilton has partnered with IBM to use its Watson-powered robot to act as hotel concierge, recommending restaurants, attractions and hotel amenities to guests. Connie uses Watson speech and language APIs to interact with guests and respond to questions. The more Connie interacts the more she “learns” and the more the technology improves.