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Big Data Predicts

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Big data analytics is providing many new insights for companies around the world.  Bernard Marr reports for Forbes that predictions from big data analytics are being made every day by some of the most well-known companies in the world – buying habits on amazon.com, Netflix movies and even dating sites.  There are many other situations that big data is being applied to that you might not realize.  Mr. Marr points out several:

  • Weather. Always a topic of conversation in Minnesota, weather affects not just our weekend plans but also the operations of many businesses.  More accurate weather reports, especially in rural areas, are now possible due to the multitude of sensors and increase in mobile devices. More data allows for better weather predictions down the road
  • Health and disease.  From diabetes to cancer, big data analytics is being utilized to identify risk factors and early signs.  Big data analytics is being used to improve patient outcomes as well as find ways to combat rising healthcare costs
  • High school dropouts. Mr. Marr reports that nearly one in five students in the U.S. do not complete high school on time.   Many states and even districts have their own programs in place to increase graduation rates, but what if a larger approach could be taken using big data methods. The Center for Data Science and Public Policy at the University of Chicago is doing just that – applying data discipline to identify dropout risk factors to help more youth complete high school
  • Cyber attacks. A timely topic in recent news, big data analytics tools can actually be utilized to help detect and predict security threats

Big data analytics has many applications. From consumer buying behavior, patient symptoms, public policy and even the weather, the insights it can provide are on track to make long lasting impacts.