To keep you on top of the latest and greatest big data technology news, we’ve rounded-up a list of topics in the news this week. The key theme this week is the power of big data analytics to transform businesses and organizations.
Big Data and Water Management
“By 2030, rising population and growing urbanization will increase water demand by 30 percent, according to the United Nations,” reports Michael Sullivan of IBM for Forbes. More and more communities are needing to move beyond traditional water management and tap into the potential of big data analytics and connected systems. The article highlights the Netherlands which has embarked on a project to put big data to use to not only manage water demand but to also account for rising sea levels and the impacts of extreme weather on their infrastructure, “by integrating big data, existing water-control systems and detailed weather analysis, this system will be able to predict when tunnels will flood, improve models for storing and releasing water, and use sensors to proactively pinpoint leaks in equipment and dykes, pipes and roadways.”
Real Examples of Big Data Success
Bernard Marr provides real examples of how big data can make a big difference for Smart Data Collective. First up, Palantir Technologies is using big data to improve security for fraud and for terrorism. Another company is using big data to help “teach” machines to think more like humans, for example recognition of images. On to healthcare, Flatiron Health is using big data to analyze terabytes of cancer treatment and diagnosis data reports Mr. Marr. Finally, Mr. Marr highlights a company that is using facial recognition and videos to determine a person’s moods or feelings. This technology is being used by some big brands to find how people are reacting to their advertising and marketing campaigns.
Uber a New Source of Big Data Insights
Finally, Ron Hirson of Forbes discusses his use of Uber and how Uber is moving from giving rides to a big data warehouse. He writes, “Uber knows where I live, where I work, where I eat, where I travel, where I stay/visit and when I do all these things. I am no longer just a passenger or a fare. I am a big data goldmine and, in case you hadn’t noticed, Uber just broke out the pickaxes.” Uber has already begun to partner with companies to capitalize on their rich data base and Mr. Hirson expects this will continue.