Big data use has been expanding across a variety of industries. Today let’s focus on the banking industry and how it is using big data.
Business Insider reports that some of the biggest banks in the world hope to use the information found on social media channels like Facebook, Twitter and Instagram as part of a customer’s credit history or in place of one when none is available. Of course, developing a system to handle this type of data does not only bring technology and system challenges but also regulation and privacy challenges. Still, many feel tapping into social media would allow the industry to get amore complete picture of the consumer’s financial status and credit.
Bernard Marr spotlights Citibank’s use of big data in a Forbes article. Citibank is taking a “data-led” approach to its decision making and using big data analytics across areas such as customer retention and acquisition, customer service and compliance and fraud. Citibank has over 200 million customer accounts and operates in hundreds of countries which all equates to a lot of data to handle and store. Adopting big data tools and processes has also helped Citibank to utilize data better and manage and store data more effectively. Mr. Marr writes, “At Citi, model testing allows for a holistic understanding of innovative use cases by deconstructing data at its most granular level as well as synthesizing structured and unstructured data sources.”
The banking industry is making inroads with big data to better serve its customers. It continues to look for solutions that strike a balance between regulations and privacy and solutions that support the vast amounts of transactional and customer data it already has with new data sources.