Adding Cognitive Computing to Your Business

Many organizations are using cognitive computing, such as IBM Watson, to crunch data and produce insights to improve customer engagement, productivity and to grow their businesses.  But, for many of us adopting cognitive computing can seem daunting. IBM shares these best practices for adopting cognitive computing:

Start with a pilot project. Most businesses adopt cognitive computing by first testing the technology on a specific business issue.  From there these companies find success by embracing a test-and-learn mindset so that they are refining their model as they learn more.  Finally, your cognitive system and solution must be scalable, so you are ready when it is time to expand.

Data is everything. When approaching a cognitive project you must have a clear data strategy.  You must know what data sources you need, where the data is created and how it is managed. Your data set must also be big enough in order for your cognitive system to drive valid conclusions.

Build a team. Many early adopters of cognitive computing also agree that building a cross-disciplinary project team, whether the project is large or small, is important.  Allowing business to be involved helps make sure the insights derived from your cognitive system can be applied to the customer or company-specific challenge.  The team also looks for and relies on IT partners that bring to the table specific technology and industry expertise to augment critical skills.

At Evolving Solutions we can help you adopt cognitive computing through IBM Watson.  IBM Watson has the ability to:

  • Understand by analyzing and interpreting all of your data both structured and unstructured
  • Reason by providing personalized recommendations based on a user’s personality, tone and emotion
  • Learn by utilizing machine learning to grow expertise in a specific app or system
  • Interact by creating chat bots that can actually engage in dialogue with users

Our team works with you to first access your IT architecture, data and specific needs to determine which IBM Watson solution would best suit.  We then put together a recommendation on how to best implement the cognitive solution and work closely with IBM and your team to set it up.

Read more about what cognitive computing can do for your business.

Karen Sams

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